On Monday, Deadspin revealed that the National Hockey League had hired a PR team to lead focus groups with the intention of skewing the public’s image of the league and team owners in a positive direction. Now, the idea of a company employing this tactic isn’t anything new. Every organization wants to be painted in the best light possible, and would pay good money to make that happen. But that really isn’t the biggest issue that lies within this action taken by the league. The issue is, among others, that the NHL spent an arm and a leg for this …







